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The following infographic can tell you the different backlink building techniques that Google currently acknowledges being white hat and ethical SEO. The main focus is on building links via guest blogging. What this means is you've got a website about social media marketing products and want to increase the Google rank of these page. The best approach is to perform on-site SEO to your page title tags, meta description and keywords, alt tags, header tags, together with good content will still only enable you to get so far. To get to the top the search engines you need to build backlinks along with a easy way is via guest posts. Finding a site associated with social websites and writing articles that links back for a website will push you to definitely the top of Google. The infographic below shows different ways to build these kind of backlinks.
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